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Electric customer choice switch rates and aggregation activity

Ohio Administrative Code  4901:1-25-02 requires electric distribution utilities (EDU), competitive retail electric service (CRES) providers, electric cooperatives, and governmental aggregators to report monthly market monitoring information to the Public Utilities Commission of Ohio on a quarterly basis. The purpose of the market monitoring reporting requirement is to assist the PUCO in determining whether effective competition exists for retail electric service in Ohio. 

Ohio retail electric service market definition and measurements

Definition of Effective Competition: Existence of the following characteristics: (1) participation in the market by multiple sellers so that an individual seller is not able to influence significantly the market price of the commodity; (2) participation in the market by informed buyers; (3) lack of substantial barriers to supplier entry into and exit from the market; (4) lack of substantial barriers that may discourage customer participation in the market; and (5) sellers offering buyers a variety of CRES products.

Measurements of the health of the CRES market: (1) number of Commission-certified CRES providers in Ohio; (2) number of Commission-certified CRES providers by EDU service territory; (3) number of active CRES providers by EDU service territory; (4) number of customers shopping by class, by EDU service territory; and (5) percentage of load shopping by class, by EDU service territory; (6) all EDUs in Ohio have at least structural separation; (7) 100 percent of the SSO load is procured via a competitive process for all EDUs in Ohio; and (8) customers are engaged and informed about the products and services that they receive.

Interactive switch rate dashboards

Below are new switch rate dashboards, which have replaced the PDF switch rate reports. The dashboards show the number of customers and sales that have shifted from the EDU’s Standard Service Offer (SSO) to a competitive (CRES) product. The SSO represents the default electric generation service a customer will receive from their local electric utility if they do not choose a CRES product. The percentage of customers that have chosen a CRES product is known as the “switch rate.” (Dashboards link to an external site)

Switch Rate Dashboard thumbnail  Retail Market Activity

  EDU Service Territory: by MWh Sales (Last 5 Years)

  EDU Service Territory: by Customer Count (Last 5 Years)

Aggregation activity

Historical data download 

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No individual metric is determinative of the lack of effective competition or implies that action needs to be taken. Rather, the collective results of the metrics can be used for monitoring purposes to evaluate the effectiveness of competition at a particular time.