Skip to main content

Ohio customer choice activity

Interactive dashboards

The dashboards show the number of customers and sales that have shifted from Ohio’s electric distribution utilities’ (EDU) Standard Service Offer (SSO) to a competitive retail electric service (CRES) product. The SSO is the default electric generation service a customer receives from their local electric utility if they do not choose a CRES product. The percentage of customers who have chosen a CRES product is known as the “switch rate” which includes both individual shoppers and those taking generation service from a CRES provider through an aggregation program.  (Dashboards link to an external site)

Switch Rate Dashboard thumbnail

  Retail Market Activity

Statewide Aggregation Activity

EDU Service Territory: by MWh Sales (Last 5 Years)

EDU Service Territory: by Customer Count (Last 5 Years)


Historical data downloads


Ohio Administrative Code 4901:1-25-02 requires EDUs, CRES marketers and aggregators, and governmental aggregators to report monthly market monitoring information to the PUCO on a quarterly basis. Specifically:

  • 4901:1-25-02(A)(2) for electric utilities (known as 1.2 data)
  • 4901:1-25-02(A)(3) for certified retail electric services companies (1.3 data)
  • 4901:1-25-02(A)(4) for certified aggregators and governmental aggregators (1.4 data)

Additionally, Ohio’s EDUs submit similar data pursuant to Ohio Revised Code 4935 and Ohio Administrative Code 4901:5 (known as SE-1 or forecasting data). The PUCO may use any of these data sources in assessing whether effective competition exists for retail electric service in Ohio. 

Ohio's retail electric service market measurements

Effective competition includes the existence of the following characteristics: (1) participation in the market by multiple sellers so that an individual seller is not able to influence significantly the market price of the commodity; (2) participation in the market by informed buyers; (3) lack of substantial barriers to supplier entry into and exit from the market; (4) lack of substantial barriers that may discourage customer participation in the market; and (5) sellers offering buyers a variety of CRES products.

Measurements of the health of Ohio’s CRES market include: (1) number of PUCO certified CRES providers; (2) number of PUCO certified CRES providers by EDU service territory; (3) number of active CRES providers by EDU service territory; (4) number of customers shopping by class and by EDU service territory; (5) percentage of load shopping by class and by EDU service territory; (6) all EDUs have at least structural separation; (7) 100 percent of the SSO load is procured via a competitive process for all EDUs; and (8) customers are engaged and informed about the products and services they receive.


No individual metric is determinative of the lack of effective competition or implies that action needs to be taken. Rather, the collective results of the metrics can be used for monitoring purposes to evaluate the effectiveness of competition at a particular time.

Contact us